It means to live balanced. The kilter logo has 2 barbells crossed with weight distributed evenly (balanced - in good kilter). We've used the example before of doing laundry. You add clothes into the machine, careful not to add too much or the drum will come "off kilter" during the process or potentially break. Anything that won't fit, you save for another load, right? That's applicable to life- work, gym, daily tasks, relationships, etc. Take care of your machine.